Tuesday, 26 June 2012


Monday update as we near the close of the month.

The surprising results:

Following on from the #colchesterfundraisers idea I now am taking two people to Indian Ocean for dinner on 25th June 2012 on North Hill Colchester where the restaurant is donating 25% of takings from set meals and takeaways that night to Lepra Health in Action. Would I have known about that without this social experiment? Who knows? 

Lepra Health in Action have been the focus of #colchesterfundraisers for June with all money raised by #colchesterfundraisers supporters on easyfundraising.org.uk payable to them at the end of the month.
So how has the social experiment worked out?
It started with a flurry of interest with charities keen to be the charity of the month and others keen to support. Then Easyfundraising got in touch and offered to help out by simplifying the idea so that there was one cause to support which switched local charities each month (#colchesterfundraisers)

I explained to lots of people that it doesn't cost anything, it's the retail site that pays over the money not you.
I explained that all it takes is a little shift in thinking, just enough to make sure that you go to easyfundraising.org.uk and then through that website to your usual one to buy your usual things. That on it's own will generate cash for the charities.

At the start of the month I knew that the most difficult thing to change is a habit.

At the end of the month I still know that habits are the hardest part to change.Going through easyfundraising website this month has generated £2.23 on my home account and £1.08 on the work account for Lepra Health in Action via #colchesterfundraisers giving a total of £3.31 they wouldn't usually have received from me.

If 9 more people join in next month then Autism Anglia could receive an unexpected £30 odd pounds...
Don't forget to add your choice of local charity to benefit to this post so that they have a turn.

Tell everyone you're joining in and let's get a proper groundswell here for really good causes.

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